SMO stands for Social Media Optimization. Today, social media has captured interest of all individuals. Every small petty issue or big drama is being discussed on the social media. The messages spread at a very brisk rate in different social media platforms today. The main reason for this is the engagement of people in to these social media sites.
Today, 85% of India’s population is on some or the other social media network. In order to popularize or publicize a business, there cannot be a better platform than this. Making ads and spreading across the name of the company through social media platforms is referred as promotion. To execute this perfectly, it becomes essential for individuals to seek assistance of a digital marketing company in Delhi.
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How is normal promotion different from SMO?
Normal promotion activities may be based on generating leads irrespective of the ad type and the terms and conditions of the social media portal. Some promotional activities are carried out to get one time sales or short term benefits from the customers. It is not considered as a right advertising mode in marketing terms because it violates social media terms of use.
Social media optimization is referred to promoting business and its offerings in a proper formal code, specified by the social media platform. It deals with following the basic layout of representation when making some ads or promotional events on social media.
People who consider SMO ahead of unhealthy promotional activities tend to gain better brand image and leads in the long run. Considering the benefits of SMO, it would be worthy to hire smo services in Delhi NCR to ensure that the promotions are carried out in the right manner.
Benefits of SMO to a business
• Generating more website traffic
Considering the large number of individuals using social media consistently, ads and promotional events carried out on such platforms can capture interest of huge number of potential customers. This results in attracting good number of visitors to the business web portal. This in turn brings in more clients and hence business. It is important to note that SMO results in highest conversion rates in comparison to all other digital marketing strategies.
• Brand and reputation management
Enforcing clean social media marketing in the form of SMO builds a positive brand image in the market. This also enhances visibility of the company and increases the faith of the existing customers hence converting existing customers to loyal customers. It also generates awareness about a product or a service in the minds of the potential customers cost effectively.
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